Money = Selfish
Wednesday, November 29th, 2006
Jeanna Bryner
writes: Just the mere thought of money can turn a person selfish, so
that he
helps others less often and prefers to play alone, a new study shows.
In a series of nine experiments, researchers found that money enhanced
people’s motivation to achieve their own goals and degraded their
behavior toward others. The concept of money, they suggest, makes a
person feel more self-sufficient and thus more apt to stand alone. The
scientists said the study had nothing to do with making a person
feel wealthy. When real or fake money, or even a photo of cash, was
placed in sight of participants, they became selfish. … The
scientists split 50 undergraduate students into two groups. One was
primed with the concept of money; other served as a control and was not
primed. … In one test, a participant sat in a lab filling out a
questionnaire
when a supposed student walked into the room and said, “Can you come
over here and help me?” She explained that she was an undergraduate
student and needed help coding data sheets, each of which would take
five minutes. Some of the participants didn’t help at all, Vohs said.
The control group volunteered an average of 42.5 minutes of their time,
whereas the money group gave about 25 minutes. Another experiment gave
participants the opportunity to lend a helping
hand in a situation requiring no skills. In a staged accident, a random
person walked through a room where a participant sat filling out a
questionnaire, and spilled a bunch of pencils. The money participants
picked up far fewer pencils than the controls. … The results,
detailed in Nov. 17 issue of the journal Science, showed no differences in terms of socioeconomic status or gender. (11/29/06)
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